Search engine optimization means putting your site in such a way that it is visible to the search engines(SE). This means that people who want to visit your site can do so using information they get from the SE.If for example you are operating an online business on computer accessories such as keyboards or laptop screens, people can be able to visit your site by typing those words on search engines such as Google and Yahoo.
The most important thing about this is the selection of your keywords. Keyword selection must be done appropriately to ensure that it is according to the rules of SE. What does this mean? It means that these keywords must represent your marketing niche. The wrong choice of keywords may misdirect visitors who want to come to your site. Take for example a site dealing with baking of cakes. You can use keywords representing the types of cakes that you bake.
If you use keywords about different types of breads it will not do you any good in terms of the search engine optimization. People who may type those words may be directed to other sites that deal with the sale of bread instead of being directed to your site. This is one of the main advantages of using search engines because they direct web traffic to your site.
When the right keywords are used then it is possible for visitors who are looking for specific goods and services to be directed to the exact places where they can get what they are looking for.
If you want to buy a laptop and you are looking for the place to get one, you do not need to look for all the places that sell computers. You will go specifically to the site that is selling the type of laptop that you want to buy.
Without the existence of SE, potential buyers will have to visit endless sites to be able to find the type of laptop that they are looking for. This will be a waste of their time.
The other important benefit of using search engines is that they help your site to grow. This is because a site that is highly ranked by search engines will get maximum web traffic and this is the traffic that turns to buyers and advertisers. Search engine rankings help increase traffic to a blog. A blog that rarely gets visitors will hardly grow to realize its potential no matter how much the owner tries to design it.
Traffic is very important to a blog or site. It's when a blog has constant flow of web traffic that people will want to advertise on it. These advertisements will help a blogger make some money online to keep the blog going.
Article Source: http://EzineArticles.com/6212244
